Fitzrovia Meadow

OK, OK. I know it's been aaaaaages since I've put anything up on here. But I have a good reason: I've been busy. Really busy. It's been great! For some reason, rather than tiring me out, it's been making me pile more onto my plate instead. Here's what absorbed quite a bit of my time a couple of months back. It was an idea to turn the big (now derelict) lot on Mortimer St in Central London into a field of wildflowers. It's really possible to do. Though only if the developer says yes. But after much harassing and sleuthing to find the right people to talk to, they said no. Well, they didn't really - they just stopped replying. Then sold the land to another company, who's going to build a car park. All I can say is it'd better be a totally kick ass car park. Grrrrr.

Anyway, here's the proposal we made to get their attention. It had to be pretty comprehensive (hence the length). And I really wanted it to look good, so I got super into making the little photoshop illustrations at the bottom of the pages. So there are lots of little details in there - though you might not see them at blog-friendly sizes. Muchos gracias to Simon (my Art Director) for doing the design for me. I can be a pretty demanding (read: pedantic) creative director but he was very patient. Bless him.